The Tech Trackers

Essential Steps To Learn Digital Marketing

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In the 21st century, people prefer a digital world to perform various activities. These activities include communication, acquiring data and information, online shopping, banking, reservation, etc. It is evident that to flourish your business, you need to reach online users. Hence, along with traditional marketing, you need to learn Digital Marketing activities as well.

Digital Marketing not only helps your business, but it also helps consumers. It creates brand awareness and at the same time, consumers can easily approach the service providers.

We will discuss some essential steps required to learn Digital Marketing in this post.

Search Engine Optimization or SEO

SEO helps a website to gain respectable ranking positions in Search Engine results. You will learn how your website can drive traffic from various organic or natural SERPs. To learn Digital Marketing, you have to know about On-Page and Off-Page SEO practices, keyword research techniques, SEO-friendly web designing, Link Building, SEO site audit, Search Engine Algorithms, etc.

Social Media Marketing

Social Media platforms have earned huge popularity in today’s tech world. You can use this platform for online branding. You can integrate your web content with various Social Media Channels. You have to learn how to choose a Social Media Channel to promote your business and various other techniques to create posts, comments and messages.

Content Marketing 

To drive new audiences and to retain your existing audiences, create appropriate contents. In a Content Marketing lesson, you will learn about blogs, articles, journals, podcasts, etc. You will know the essential techniques to engage online visitors and customers. Below there is an image which depicts the structure of a curriculum. 

Email Marketing

Various companies send Emails to promote their products. But, Emails are also sent for business deals and accounting purposes. There are various Email Marketing tools which will help you to construct Emails. When you will learn Digital Marketing, you will know the uses of Email Marketing Channels like Email Newsletter, Dedicated Emails, Digests, Sponsorship Emails and Transactional Emails. 

Mobile Marketing

Before starting any Mobile Marketing activity, keep in mind that your website must be responsive. It must fit into the screen of any mobile or smartphone. You have to learn the ways to identify target customers and the process to advertise your products. Therefore, a mobile marketing tutorial must cover SMS Messaging, Location-based services, 2D Barcodes, GPS Messaging, etc.

PPC Marketing 

Here, you will learn the processes to take part in the biddings of popular keywords. Also, you will know how to publish ads in Google Search Engine. The users need to pay, if anyone clicks on his ad.

Almost all Digital marketing courses will teach the above-mentioned lessons. If you wish to learn Digital Marketing, follow these lessons to get the desired output. You can’t learn advanced courses without studying these lessons.

[Solved 2020] “Table Prefix” must not be empty - WordPress Error

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Table Prefix” must not be empty

Hello Guys, you are here because you were installing WordPress via clean install method and on the 2nd step of the installation, you found an error that “Table Prefix” must not be empty”.

This is Rahul from The Tech Trackers and I encountered same error while installing WordPress for my client and I googled so much but didn’t find any solution to above problem. So, I rolled up my sleeves and dive deep into it and now we got the solution to the above error. I would like to share that solution with you guys.

So, read and follow below mentioned steps and if you have any questions and queries let me know in the comments section below.

You must have received above error while filling your database details.

Table Prefix” must not be empty.

In a normal case when you fill database details in the above form and hit submit then WordPress fill those details in wp-config.php file but, here we are getting an error so now we going to do this process manually. For that after getting “Table Prefix” must not be empty Error you have to open c-panel and locate wp-config-sample.php file. 

Open the sample file in an editor and edit database details (database name, username and password) manually and hit save.

Table Prefix” must not be empty
Then close sample file and rename it to wp-config.php

Once done with the rename process again go to the WordPress install screen.

Table Prefix” must not be empty

This time, once you select language, then WordPress will redirect you to welcome screen.

Where you have to fill details like site title, username and password for WordPress etc. and hit install here after clicking on install button you will get below error “Please Provide valid username” and keep coming if you choose any username.

Now, we have to skip this step as well to do that, again we have to go to C-panel and locate install.php file under wp-admin folder, Open install.php file and search for your error “Please provide a valid username” and then you will see sections like below image.

Here we have to change $error = true; to $error = false; (This will disable validation for username field on above screen)

Now, again head toward welcome screen and hit install. This will install WordPress without any user it will look something like below image.

As you can see WordPress installed on your domain, but you can’t login because there is no user created so now you have to create a user from PhpMyAdmin and assign him administrator rights.

To do that, you have to Access PhpMyAdmin from your cpanel. In PhpMyAdmin locate your database in my case, it’s “testblog2

After choosing database, click on “wp_users” there you will see an empty table like below:
Here you have to create a new user by clicking on the insert button on top ribbon as below:

After clicking on insert button you will get below fields, where you have to fill details of users like username, password, email id etc. Leave id field blank because it will get generated automatically. And while entering a password change value of a function to MD5 .

Now you have created a user via PhpMyAdmin now you can login via above details but you can’t access the dashboard for that you have to assign administrator rights to created user. 

To check your user rights head to the “wp-usermeta” table in your database. This is the table where all Meta information of user gets stored. We have to modify this table to give admin rights to created user.

To simplify this process I have created an SQL file which you have import in your database but before that you have delete above “wp-usermeta” table by going into operations section.

Now you have to download this SQL from here and open in any editor and search for “database name” and change the database name to your database name in my case it’s “testblog2” and save it.

Next step is, go to your database in PhpMyAdmin and click on import, where you have to select a downloaded SQL file and hit go. It will automatically run queries and assign administrator rights to our user.

Now try logging in, this time you will be successfully redirected to the WordPress dashboard.

That’s it! You have successfully installed WordPress by skipping  “Table Prefix” must not be empty error.

If you like this article then share your thoughts in the comment section. I would love to hear from you guys.

Thank You.

7 Best Blogging Practices From Blogging Cage

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7 Blogging Practices You Need to Start Doing Right Now

When a person wants certain information regarding anything, the first thing he/she does is to type few relevant words regarding that in search engines like Google or Bing. A lot of websites and pages related to that topic pop up in the window and the person can then access the page he/she wants. Thus, search engine acts as a top traffic generator. If we understand Search Engine Optimization (SEO) at the most basic level, it is showing the search engines that a particular blog is a relevant resource if a person is looking for information regarding a particular subject or industry. But, lot of bloggers and marketers have the wrong notion of how to relay to the search engines that the particular blog or website they manage is relevant to the query posted. In their ignorance, they follow tactics, which could potentially harm their websites. 

Things are changing at an alarming rate. Every day, new SEO tips keep coming in. All claim to get the content rank higher up in search engines.

Bloggers, often the new ones in the field, get confused as to which to follow. The search engines also keep changing the algorithms to determine where a particular content will rank for different queries. All said and done, there are few best practices, which have been consistent over the years. If a blogger follows these then practically he is saved from the entire headache of bothering about the ranking. Seven blogging practices that have been tried and tested for long are:

1 . Design for Objectives

If you are writing for a business blog, the basic aim is to get business. There are some products or services to sell and you are trying to promote that through the blog. So, now the objective is to provide information to the visitor by grabbing their attention to your blog. Providing a short and crisp text summary with a heading can get more visual coverage of the topic on the home page or the category page. These summaries ensure that a user will quickly scan and find something to grab their attention before leaving. A great write-up is no doubt an added advantage, but concentrating only on it from a writer’s point of view will defeat the purpose of getting business. You are not writing it to get the Pulitzer, but to get leads, which can be converted into business.

2. Stress on User Experience

You have to keep in mind a few things while writing. This is to increase the user interest once the title has caught their attention and they decide to go through the write-up. So, now the aim is to optimize readability. The mode of writing should be more of a conversational one rather than dictating. This will keep the visitor engrossed. The thoughts and ideas should be expressed clearly in crisp and short sentences. Use subheadings and bullet points instead of going for long paragraphs whenever possible. Use of graphics helps to keep the interest intact till the last.

And last but not the least is the heading. The heading is the first thing that draws the attention, so it should be something that catches the interest instantly. Having a great write-up with a weak headline is a recipe for disaster. Though it is easier to say to have a strong headline, creating one is really complex. You can use listicle format or some persuasive words, but the basic idea is to make the reader believe that there is something they need to check out.

3. Relationship Building Is the Best Form of Link Building

The strongest search engine ranking factor is getting other websites to link to your content. For this, bloggers try various tactics. Sometimes, they create spam directory sites or buy links from low-quality blogs. Search engines are always on the lookout for such stuff and keep penalising them by blacklisting. There is no secret formula to link building. It is only based on trust and this trust is built over time. In the blogosphere, “a rising tide raises all ships.” Embrace civilised discourse, network and befriend your fellow bloggers whether or not you agree with them.

No blogger can deny the importance of social media sharing. This sharing can either be done directly or by making it easy to share the blog post. So, you need to start building the relationship with influencers, websites, and authorities that are in your business. Search for them and find ways to interact with them. Once they are on your radar, they might link to your content on their site. In future, you can also work together to get wider audience reach. Getting influencers to share your content always has a huge influence. Trust, being an intangible asset, takes time to build and a second to get lost. So, be very cautious and never do anything to breach it.

4. Publishing Frequency

This factor varies according to the requirement and approach. There are some who post on a daily basis.

Their posts are normally short and thoughtful. When it comes to analytical, they are not all that focused. The comprehensive posts need more time and focus on creating. It is not possible to churn out such posts on a daily basis, especially if you have only one author. 

Regular visitors anticipate new and relevant content on a regular basis. So, having a team helps in this case.

5. Believe In Your Writing

It happens that you might have researched well and written a nice post, but still not getting the required ‘hits’. It might shake your confidence, but understand that there are so many factors on which it depends.

Besides topic and timing, the intangibles are also involved. If you believe in what you write and you are honest with your writing, it will definitely hit the chord. 

Keep in mind that success of the post is not always measured by how many people got touched by your words, but also by how deeply they get touched. "Words that come from the heart enter the heart," should be the motto. 

There are many freelance writing sites for beginners where you start writing for other blogs and see how well your content is performing.

6. Create Persuasive Calls to Action

Now that you have all the right material on your blog, what is the next step? You got a visitor on your blog and kept him hooked till the end of the content. Now, what? What do you want him to do? You want him to take the next step and for that, you need to prompt him. This needs to be done at the precise moment when the visitor wants it. So, you need to incorporate some ideas to your blog. This can be something like:
  • Sign up for our free webinar
  • Ask a question
  • Join us on social sites like Facebook, LinkedIn etc.
  • Sign up for our e-newsletter
  • Request a demo
Likewise, many other things can be incorporated, but the basic idea is to prompt the reader to take the next step at his convenience.

7. Love Your Readers and Be Grateful to Them

The word ‘gratitude’ is not enough to convey your feeling towards those who read your stuff and consistently like and share it. Make efforts to make them aware of your feelings about how much their support means to you. Sometimes, bloggers get obsessed with finding new readers and get unmindful of the needs of existing readers. Finding new readers is a must, but at the same time find time to show the existing readers that they are a vital part and their contribution is immense. This will make them more loyal to you and help to grow your blog.

According to Jay Baer, author of Youtility, “Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high-speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals”.

A blog in reality comprises of two things. The first is simply a piece of technology, a platform. But, the second is a promise. It is a commitment to provide the readers with some elements of value that are hyper-targeted to their needs. It is something similar to a newspaper in the physical world. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. Instead, what they look for is the information that it provides.

Blogging is not a platform to get short term return on investment or a quick path to recognition, but it is a platform to constantly learn, iterate and improve to achieve something remarkable over time.

Best App Development tips for Mobile App Developers

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Sometimes, it quite hard to believe how quickly we plunged into the core digital era. But then take a look around and you have so many tools to help you come to terms with the convenience we have been overloaded with. And one of the most convenient things that have happened to mankind, is the rise of mobile app development companies, and with them, these uber-cool mobile apps that let you order things, read stuff, run a business, with just a few taps and swipes.

Irrespective of whether you are an app developer or a businessman, you need to get some of the concepts straight, about mobile apps, in order to achieve what you intend to, with the help of your mobile app. These are some of the very basic concepts, but if you think about them in deep, there is a lot more you can decipher about the digital. Well, we have covered the deep thinking part in this write-up, all you have to do is go through these tips to ascertain your app’s success.
Best App Development tips for Mobile App Developers
  • Stay Up with the Trend
To communicate with layman, the first and foremost thing that you need is a comprehensive design that is easily understandable, and communicates visually. For this to happen, the app design should not be too giving, and neither too complex. Hire the best UX designers to model wire frames that look co-ordinated and free of loopholes like lack of appeal, irregular color theme, optimization of different features, integration of payment gateways if any and a lot many that need to be paid close attention. An as an app developer, your aim should be to code without distorting the experience, by using the latest tools like Xcode, Kotlin, JavaScripts etc.

  • Engage more with Push Notifications

The importance of push notifications kicks in when you are trying to gather loyal customers but you can’t find a way of doing that other than direct calls or emails. And as a matter of fact, you just can’t call your customer about deals and offers and emails, well no one reads email, especially the promotional ones. Do not forget to integrate push notification feature with your app. Talking about push notifications, the need for catchy ones is quite on demand these days, because apparently, everyone is adopting push notifications, and in order to not get yours swiped away with the rest, you need to make it in Big View Styles.
In Big View Style push notifications, one can swipe down on the notification to unveil more information attached with it. This way, you are not invading much space on the notification bar, and delivering a lot more information.
Apart from the three pointers we have mentioned here, there are many more that determine the success of your app. There are many more components to each aspect of mobile app development, such as material design, multi-tasking capabilities, hardware integration, and compliance with latest technologies like Multi-window, Floating Action button, Material theme integration and more. Stay tuned with us for more tips and tricks to stay ahead in the competition.

How Do Web Designers Price Their Products and Services?

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Nowadays, it's similarly as simple to get a site for £500 as it is to pay £5,000. As most organizations can't bear to toss cash around for reasons unknown, the interest of the £500 offer is self-evident. In any case, it's vital to recall that in by far the most of the occurrences, you get what you pay for. 
Presently, this doesn't imply that paying £5,000+ essentially ensures an extraordinary site. Everything comes down to the capacities and experience of the professional web design service provider. But, in the meantime, you can't hope to pay pennies for the services of the business' ideal, most sought after website specialists or by professional web design services. It's difficult to try and start thinking about how much your own particular site may cost, before running the thought by the web specialists and considering extremely vital contemplation. 

How Do Web Designers Price Their Products and Services?

Components Affecting Web Design and Development Costs:

The website Complexity

For instance, the unpredictability of the venture will have maybe the greatest effect of all. The most minds boggling the site is, the harder the improvement group should work and the more it will take. Both of these will obviously signify a costlier bundle. But on the other hand, it's imperative to recall that in light of the fact that your own site vision seems sufficiently straightforward, it doesn't mean the coding and advancement process will be. 

Abilities and Experience

As said, the abilities and experience of the website developer or a professional web design services team will likewise affect the expenses of their services. On the off chance that they have years of experience, unrivaled aptitude and a broad rundown of remarkable customers, expenses will undoubtedly be higher than those of an industry newcomer. The better they are at their employment, the more they can stand to charge as they can convey reliably prevalent outcomes. 

Due dates 

Shorter due dates quite often mean higher costs. This is on the grounds that alongside augmented working hours, it might be important to include other individuals on the venture to complete it in time. An exceptionally complex venture with a six-month due date won't normally be as costly as a similar venture with a basic 14-day due date. 

Symbolism or imagery

The kind of symbolism (imagery) you use on your site can likewise influence the general cost. Utilizing stock symbolism (imagery) is typically the economical choice, however it regularly relies on upon the kind of stock symbolism utilized in light of the fact that some are significantly more costly than others and some can likewise incorporate royalty expenses, on the off chance that a photographer needs to take bespoke shots of your item then your website specialist should figure these costs your quote. Besides, bespoke delineations are needed these take a considerable measure of time and aptitude to deliver which implies you can hope to pay more. 

Quantity of Content 

Content likewise assumes a key part in deciding site costs. At this moment, a solitary page of composing web content changes significantly. Everything relies on upon the quality, the profundity of research and the subject itself. What's more, obviously, the more content you require as far as pages and word tally, the more you can hope to pay. This is what a key range in which compromising is never a smart thought.

Number of Revisions

Similarly, as with any venture, there will be a component of forward and backward, keeping in mind the end goal to come to the heart of the matter where you are happy with your new site. Most professional web design services will figure various revisions in their venture costs, yet in the event that they don't, you could pay for every single correction.

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